Star Date: 1 April 2019 Monday

Captain's Log

Happy Monday! :)

This week (1-7 April) is no joke...we're starting a BIG NATIONWIDE SPRING SURGE of warm weather! The cool conditions in the East early in the week will give way to a big warming trend later in the week into the weekend. CLICK ON IMAGES FOR A LARGER VIEW.

apr log 1the entire U.S. outside the Pacific Northwest will have a big surge of Spring weather. The U.S. overall trends warmer than last year, 9th warmest in 30 years, wetter than last year, 7th wettest in 30 years but least snow in 4 years.

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Next week (8-14 April) a nationwide surge of Spring weather will grip most of the country. The week overall trends much warmer than last year, 7th warmest in 30 years, wettest in 4 years, 3rd wettest in 30 years but least snow in 7 years. Spring sales will have huge year-over-year sales gains.

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These first two weeks of April across the world show very favorable year-over-year trends for retailers and seasonal suppliers. The few less favorable areas are Western Europe and Northern Canada. This period last year was still in the grips of Winter with the U.S. trending the coldest in 11 years and snowiest in 21 years for the first couple weeks of April...NOT THIS YEAR!

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The cold later half of Winter into Early March will transition to a big warm surge for the front half of April into Easter weekend. This should be a very strong period for Spring seasonal merchandise!

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In today's video we talk about the inspiration for thinking differently some 30 years ago, and how year-ahead weather is possible and the benefits to retailers, seasonal suppliers, wall street, agriculture and more.

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We discuss how our 17-time award winning technology also produces valuable insights like our "Power of 1 Degree" on seasonal sales. Every 1F warmer there is a 1.2% increase in beer sales but 8% increase in flower sales and a whopping 15% increase in AC sales. Obviously there is a downside when conditions are colder like last year, but the news is very favorable for the next few weeks!

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From there the outputs show both weather trends and sales trends to help Fortune 500 companies become PROACTIVE not REACTIVE to the weather trends a year-ahead.

Please follow us on social media for frequent updates and have a great week!Facebook,Twitter,YouTube,PinterestandLinkedin

P.S. If you're in the Lancaster PA area, please visit us on Saturday 6 April 11am - 3pm at Millersville University Public Weather Awareness Day event!

- The "Real" Captain Kirk out.