What's the Best Way to Forecast Retail Sales? Weather vs. Sales Data

To predict next year's retail sales, you need to understand the variables that move the market. Especially the biggest of all: Weather.
Continue reading ...

New Year Weather Intelligence: Q1 Retail Projections and Q4 Recap

As one year closes and a new first quarter emerges, unpredictable weather can pose challenges for business. From volatile temperatures and precipitation to the widespread flu outbreak, it can be difficult to predict what's on the horizon in the new year if you're not properly equipped. Year-ahead weather intelligence makes it easier to turn challenges into opportunities. So, here's our Q1 sales and weather forecasts and a recap of Q4 sales trends to help you start the year out strong.
Continue reading ...

Captain's Log 20 Jan '20 Monday

We explain why Winter has been frigid near the Arctic Circle (Alaska, NW Canada, Greenland) but not so in the U.S. Polar Vortex makes a brief invasion but taking all the cold air with it for a couple weeks. And fun in the snow. Enjoy.
Continue reading ...

Captain's Log 13 January 2020 Monday

Winter world summary, U.S. snowfall trends and outlook, Polar Vortex maybe splitting up a tiny bit, U.S. 2-week outlook.
Continue reading ...

December 2019 Weather Recap

A recap on how the weather trended during the month of December 2019 and the impacts it had on seasonal merchandise sales.
Continue reading ...