Attendance and concessions sales for sporting events, amusement parks, concerts, festivals etc. are highly correlated to the weather. The overall experience on a cruise, excursion or just a one-day getaway can be drastically altered by poor weather. Planning on last year's weather repeating in the current year is at best 20% accurate. Having reliable YEAR-AHEAD weather intelligence to help predict foot traffic and sales is critical to the entertainment industry. Decisions on capital spend and improvements must be made with a PROACTIVE understanding of the next season's weather.
the power of 1° degree® for entertainment
POWER OF 1° DEGREE® predictive analytics forecasting technology has quantified weather's influence on over 10,000 seasonal category sales. Did you know that every one degree warmer increases beer and ice cream sales by 1% and burger sales by 3% or for every one degree colder soup sales increase by 1% and coffee sales by 2%? Weathertrends360 can provide 85% accurate Year-Ahead temperature, rainfall and snowfall predictions by week, every mile on earth and the forecast is never changed once issued.
Proactively meet logistics and staffing needs
Forecast demand for products months in advance
Analyze thousands of POS categories by region to predict future trends
Time advertising and marketing campaigns to precise weather conditions