Every savvy retailer knows that there is a correlation between weather and consumer behavior. Few, however, understand just how strong that correlation is – and how they can put it to use to maximize efficiency and profit. Our accurate year-ahead weather forecasts and predictive analytics let you confidently plan inventory, advertising, staffing, pricing, promotions and more months ahead of the competition.
the power of 1° degree® for retailers
Did you know that every 1 degree hotter means a 5% increase in lawnmower sales? Or that every 1 degree colder
improves mouse trap sales by 6%? There is a dramatic correlation between weather and sales, and planning
off of last year is only about 20% accurate. Our proprietary year-ahead forecasting model gives you 85%
accuracy – better than other companies' week 2 forecast. That's how we've delivered more than $2 billion
in ROI for major retail customers.
Analyze thousands of POS categories store-by-store to confidently predict future trends anywhere in the world
Time advertising and marketing campaigns to the precise weather conditions
Forecast demand for any product category months ahead
Effectively manage shelf space, product mix and replenishment
Add 10%+ to your bottom line with smarter pricing and markdowns